Navy
#102C3B
Public brand guide
Clean, local and capable
The approved identity, colours, typography, photography and writing style for Valet Car Wash Northern Beaches.
Download the PDF guide01 · Identity
The wave-and-car mark
Keep generous clear space around the logo. Do not stretch, rotate, recolour or place it over busy image detail.
Download logo PNG
02 · Colour
Coastal clarity, anchored by navy
Navy leads. Teal communicates service and trust. Aqua and mist bring coastal lightness. Coral is reserved for the main action.
Teal
#087F8C
Aqua
#62D7D0
Mist
#EEF5F6
Coral
#ED6A4E
03 · Typography
DM Sans
Use bold, sentence-case headings and regular body copy. Create hierarchy with scale and space rather than decorative typefaces.
Valet car wash on the Northern Beaches
A complete inside-and-out valet car wash without losing your day.
04 · Voice
Helpful, direct and reassuring
Clear. Say what is included, where we go and what happens next.
Convenient. Lead with collection, drop-off and mobile options.
Trustworthy. Use specific facts and avoid claims we cannot prove.
Local. Reference Mona Vale and the Northern Beaches naturally.
05 · Photography
Bright coastal realism
Use real car-care outcomes in clean daylight, with visible vehicles, crisp surfaces and recognisable Northern Beaches cues.
Mobile service
The current homepage photograph, showing convenient car care in a coastal setting.
Finished exterior
A polished vehicle in bright Northern Beaches daylight.
Interior care
A clean, reassuring view of professional steam cleaning.
Paint protection
Crisp gloss and hands-on craft for ceramic coating content.
Keep it consistent
One practical guide for every channel
Use these essentials across the website, social posts, quote documents and printed material.
Download brand guide PDF